Leave it to June & January, the brand that has mastered hip and stylish basics for kids, to design a dream line of affordable maternity and nursing pieces for mamas. Launching on Black Friday, November 23rd, we are giving you a sneak peek of the line. June & January For Mama is a line that has been years in the making. It started in 2015 when founder of June & January, Amy Richardson, was pregnant. After looking high and low for affordable maternity basics and coming up empty, she started to design her dream pieces keeping #momlife front and center. Each piece is perfect on it’s own, easily layered, machine-washable, comfortable and flattering. In fact, the models you see below are all current June & January employees. But don’t take our word for it! Try each piece on for yourself at the June & January For Mama sponsored Mother’s Lounge at Mini Market. We sat down with J&J to chat about their new line, the Mother’s Lounge and what’s next for the brand. Also great news! June & January is offering 25% off their entire site with code LOVECHILD. Expires 12/31/18.

Congrats on June & January For Mama! Can you talk to us a little about where the idea to create a maternity and nursing-friendly line came from? 

When founder Amy Richardson was pregnant with Juniper in 2015, she began developing the line. A basic maternity line didn’t exist. Everything was too cutesy or expensive for her taste. She started developing it back then!

What are some of the design elements and techniques you’ve used to ensure the ease of breastfeeding?

The collection features a low-cut neck that is soft and stretchy enough to nurse in.

The collection is modern, simple and an amazing price point! Why was creating an affordable nursing line so important?

There’s not affordable basics for maternity/nursing out there!

What has the experience been like adding a collection for women?

There are way more things to be thoughtful about with our mama line! Making sure the line is flattering on all body types and that the fabric content that was comfy stretchy and accommodate a growing belly.

We love that your campaign used real women, including many June & January employees. Why was this important to include?

Our own team is made up of mama’s of all different sizes and stages of motherhood. From pre-kids to pregnancy to postpartum and beyond. They are our inspiration for the collection accommodating all shapes and stages of motherhood.

We are so excited June & January are the official sponsors of the Mother’s Lounge at Mini Market. What can we expect in the lounge?

A comfy and private space to feed your baby, snacks and hydration and a try-on station for our new MAMA line!

What’s next for June & January?

Oh, we have SO much coming in 2019. Look out for larger kids sizes up to 9/10. We are releasing a line of product accessories that we’ve never done before! You’ll see a lot of new twists on old fave styles in 2019 too!
For more info, follow June & January on Instagram at @juneandjanuary  and shop their site for 25% off their entire site with code LOVECHILD. Expires 12/31/18.